Social Media and Digital Marketing, Statement of Completion(2021)

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Required Programs:Credit
MKTG 1102Necessities of Advertising,Social Media and Digital Marketing

Advertising 1102 is an introduction to the basics of promoting. Along with the “4 Ps” of promoting—product, value, place, and promotion—college students can be launched to how entrepreneurs create customer-

driven advertising and marketing methods based mostly on their analysis and understanding of the advertising and marketing surroundings and prospects. College students will plan a method for and compete in an internet advertising and marketing simulation.

After the simulation, college students will consider their efficiency and ship a advertising and marketing plan for his or her simulation firm, which can be assessed on college students’ software of promoting terminology and processes and within the professionalism of their work.

Moreover, college students will full assignments, quizzes, and exams.

3.0

Social Media and Digital Marketing

MKTG 1352Digital Advertising

The main target of this course can be to supply the coed with e-Advertising methods and methods that may assist any forward-thinking group be aggressive in right now’s enterprise surroundings.

Key areas that promise to leverage the facility of Web are: buyer relationship administration (CRM); 1:1 advertising and marketing; permission-based e-mail advertising and marketing;

viral advertising and marketing; attributes of Web site and Web site advertising and marketing targets; Web site promotion/search engine positioning/rating, and key Web applied sciences/terminologies/acronyms.

3.0
MKTG 2352Content material Planning

Each firm that leverages a web site, weblog, video channel, podcast, electronic mail e-newsletter, and/or social media wants efficient and environment friendly content material planning.

By studying a multi-step, iterative, content material planning course of, college students construct new digital abilities that may be utilized in actual world contexts.

Content material planning saves time, creates extra skilled content material, enhances model consistency, and assists in constructing relationships with prospects.

The main target of this course can be to supply the coed with content material planning methods and content material creation methods to gas the digital advertising and marketing efforts of any group.

4.0
MKTG 3418Promoting Design Manufacturing

On this course, you’ll look out how planning a method for design work helps construct a robust and efficient advert.

You’ll be taught the levels of design manufacturing, copywriting and easy methods to design for print, out of residence and interactive adverts. Whereas utilizing Adobe InDesign, an industry-standard software program, you’ll develop your individual advertising and marketing supplies and begin constructing a portfolio.

The course is right for aspiring graphic designers and ‘advert creatives’ in addition to entrepreneurs who wish to higher handle their inventive sources.

3.0
Full 3.0 credit from the next:Credit
BLAW 3205Web and IT Regulation

This sensible course is for BCIT Computing and Enterprise college students who wish to study legal guidelines and insurance policies relevant to the Web and data expertise, in addition to mental property rights.

Matters coated on this course embody the next: copyright, patents, commerce secret, logos, domains, cybercrime, privateness, e-commerce and on-line contracts, and internet advertising.

3.0
COMP 1850Introduction to Net Growth

This hands-on course supplies an introduction to fundamental net applied sciences, together with scripting with HTML5 and CSS3. COMP 1850 is the inspiration for a number of superior net programs in BCIT Computing.

College students are proven easy methods to hand code net pages in response to W3C requirements utilizing HTML plus type textual content and content material with CSS.

Along with studying the foundational net scripting languages, college students obtain an introduction to net interface design ideas. Info structure, and fundamental interactivity utilizing net kinds will even be mentioned.

There’s a temporary introduction to JavaScript and the idea of the DOM (Doc Object Mannequin).

Labs and workout routines deal with easy methods to construct fluid layouts utilizing CSS flexbox and grid. College students will even create cell phone and pill pleasant web sites utilizing fashionable mobile-first responsive net improvement methods.

COMP 1850 is a required course for Net Growth Fundamentals and several other Affiliate Certificates together with: Utilized Net Growth, AWD; Utilized Laptop Info Techniques, ACIS; Utilized Laptop Purposes, ACA; Technical Writing, some Enterprise packages, in addition to the Laptop Techniques Certificates, CSC.

By the tip of this course profitable college students will be capable of design, develop, and deploy efficient fashionable and responsive internet sites. After finishing COMP 1850 college students are ready to maneuver on to the following degree COMP 2132 -Net Growth with JavaScript..

Prerequisite(s): COMP 1002 or equal information of utilizing a Home windows 10 PC and file administration on a community.

3.0
MKTG 1550Social Media Necessities

Fb. Instagram. YouTube. Blogs. Everyone seems to be buzzing about how these free social networking websites will be highly effective advertising and marketing instruments to your small enterprise. However the place do you begin?

What’s the fitting method for you? On this course you’ll delve into the foremost Web-based social media, the expertise, interface. algorithms and etiquette.

The main target can be on studying to make use of social media as a advertising and marketing device to determine and keep your small enterprise’ on-line presence.

On the finish of the course you’ll have designed a social media advertising and marketing technique, introduced it and have it able to implement to your small enterprise.

3.0
Full 3.0 credit from the next:Credit
COMM 1260Designing and Writing On-line Assist

This hands-on course combines ideas and observe as college students work via all levels of designing and writing a top quality Assist system, together with analyzing consumer wants, designing info and visible schemas, writing, indexing, and testing.

College students can have the chance to study industry-standard authoring instruments and publishing codecs, and talk about the long run pattern of on-line Assist.

NOTE: College students don’t have to submit transcripts for entrance to this course. BUT, within the case of formal or casual grade appeals or opinions they are going to be requested to point out proof of their English necessities. College students who want to verify their English degree are strongly suggested to take COMM 0015.

Prerequisite(s): College students will need to have one of many following: 1) English 12 “67%” (C+) or equal (seek advice from BCIT’s Admission web page); 2) COMM 0015 rating of 70 or higher.

3.0
COMP 1011UX/UI Fundamentals

This hands-on introduction to UX/UI is geared toward those that wish to expertise the event of consumer interfaces for functions, internet sites, cell functions, and data programs.

COMP 1011 follows an iterative and agile method specializing in Consumer-Centered Design (UCD) because the motivator for product course.

Members are anticipated to work inside interdisciplinary groups, there can be an emphasis on collaboration, brainstorming, and the continued evolution of an interface idea based mostly on UCD.

Consumer Expertise (UX) encompasses a variety of actions together with Consumer Interface (UI) design, Info Structure (IA) and consumer analysis. Usability design and testing, tight integration and collaboration with software program improvement processes are included in UX.

COMP 1011 is required within the Laptop Techniques Certificates, CSC and is an elective in a number of different Computing packages.

Upon completion, profitable college students will be capable of incorporate user-centered iterative design rules and processes into all kinds of IT initiatives.
Prerequisite(s): COMP 1002

3.0
MKTG 1552Social Media Methods

On this course you’ll discover easy methods to develop social media advertising and marketing initiatives which can be designed to fulfill enterprise aims.

With a heavy emphasis on real-life case research, finest practices, and data-driven methods, you’ll learn to create a strategically-focused social media advertising and marketing plan that integrates with different advertising and marketing actions and helps you determine and keep an efficient on-line presence (that goes past Fb and Twitter).

3.0
MKTG 2225Venture Administration in Advertising

As soon as your agency’s strategic aims have been recognized, the goal market chosen, and the specified positioning for the corporate, product or model has been decided, how do you finest implement the chosen technique?

This intensive course supplies you with sensible expertise making use of the basics of mission administration from a advertising and marketing body of reference.

On the conclusion of the course, it is possible for you to to create a mission life cycle, assertion of labor, work breakdown construction, schedule, finances and a danger administration plan.

You’ll apply mission administration fundamentals and work in teams to develop a mission plan for an actual advertising and marketing mission.

4.0
MKTG 2909Fundamentals of Advertising Analysis

This course explores the basics of promoting analysis – what it’s, how it’s used, why it’s used, and its position in and significance to the advertising and marketing perform.

Secondary, qualitative, and quantitative analysis strategies and instruments can be explored. Specific emphasis can be positioned on figuring out and finding on-line sources of secondary information;

evaluating and deciding on applicable strategies for conducting main analysis; the right design of qualitative and quantitative information gathering instruments;

conducting efficient survey fieldwork; understanding the character and use of fundamental quantitative information analyses; and the right reporting of analysis findings. College students can be taken via the steps of a significant multi-method advertising and marketing analysis mission.

3.0
MKTG 3554Digital Branding

The normal view of branding goes via vital transitions because of an array of influences together with new applied sciences, Large Information and quickly altering international demographics.

This course takes an in depth take a look at the basics of digital branding. The course is designed to assist professionals achieve a greater appreciation for and a deeper understanding of finest practices and growing developments in digital branding.

It’s also designed for consultants overlaying the advertising and marketing {industry} who’re in search of perception into easy methods to construct a model on-line – together with multichannel advertising and marketing, social media, search, cell, internet advertising, electronic mail, and advertising and marketing automation.

The course will current a mixture of targeted case research, interactive workout routines and a last mission to foster new insights and methods. Key subjects embody:

(1) Greatest practices and developments in digital branding. (2) The consumer’s digital journey. (3)Buyer relationship administration (CRM) and advertising and marketing automation.

(4) The position of analytics and the significance of core reviews in establishing model technique.
Prerequisite(s): MKTG 1352

3.0
Complete Credit:19.0
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